Eppo
Challenge
Eppo’s blog was a valuable hub for sharing experimentation thought leadership, but the old design lacked cohesion and clarity. The existing layout felt cluttered, making it harder for readers to navigate content and engage with articles. While the blog had strong editorial potential, the visual presentation didn’t match Eppo’s experimentation-first brand.
Goal
My goal was to redesign the blog to feel clean, modern, and easy to read. Without losing its editorial character. Creating a balance: maintain the authority and depth of an editorial content while introducing a visual system that aligned with Eppo’s brand values of clarity, trust, and innovation.
Solution
I restructured the blog with a little more intentional hierarchy, introduced clearer typography, consistent spacing, and modular layouts that adapt seamlessly across viewports. Visual clutter was truncated, allowing articles and imagery to take center stage. I also refreshed the overall style to feel more editorial but elevated, ensuring Eppo’s thought leadership is presented with the same trustworthiness and sophistication as their experimentation platform.
GAllery
